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It’s an exciting, albeit challenging time for sales & marketing - new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for th...


consultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and APAC. Now in its eighth year, the research looks at the most significant trends...


As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty ...


What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lea...


Today: once you send a document... ...you have no idea what happens to it. With DocSend you can do better.


Revenue focused executives have four metrics that determine their success or failure. * Number of opportunities – What is the volume of deals that sales is working with? * Size of opportunities – What is the average deal size or total Average Contract Value (ACV)? * Win rate on opportunitie...


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: • Marketer and consumer attitudes toward engagement and th...


IT’S THE YEAR OF AI Suddenly AI seems to be everywhere. Alexa, Siri, and other virtual personal assistants help us organize and track information. Facebook and Google automatically tag people in the photos we upload. And our smart homes start the coffee when we get out of bed and turn up the thermo...


What this guide will do for you. What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? We'll examine five massive gaps that could be costing you time, customers, top-line growth, and profit. And we'll show you how to transform your business by clos...


Is the “holy grail” of digital marketing a myth anymore? It’s been the elusive grand prize of marketing for decades. A digital marketing program that produces customer experiences, each of which checks these boxes: Right Time ✅ Right Place ✅ Right Message ✅ Right Customer ✅ It’s the realization of t...