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It’s an exciting, albeit challenging time for sales & marketing - new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for th...


consultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and APAC. Now in its eighth year, the research looks at the most significant trends...


As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty ...


In order to get the most out of a CRM initiative, organizations need to devise a well thought strategy that is based on their core business needs and objectives. Whether implementing CRM for the first time or switching from an old one, organizations need to define how this technology will help them ...


What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lea...


The internet is no longer accessed on desktops, laptops, smartphones, and tablets alone. Even connected TVs are old news. As we venture into 2019, smart speakers, smarter glasses, and intelligent beacons in retail stores are changing the way consumers live, work, and relax. As the consumer’s attenti...


Today: once you send a document... ...you have no idea what happens to it. With DocSend you can do better.


Pourquoi lire ce ”Guide Ultime du Digital Marketing” par Marketo? Internet a, depuis longtemps, changé la donne pour les directeurs et responsables marketing : chaque année une part croissante de leurs budgets y est consacrée. Voilà un guide complet pour rapidement y voir clair sur toutes les opport...


These three international brands are using headless content management to diversify their marketing channels and deliver captivating customer experiences. Headless marketing is on the rise. With new devices and channels emerging all the time, forward-thinking organizations from all industries are la...


Revenue focused executives have four metrics that determine their success or failure. * Number of opportunities – What is the volume of deals that sales is working with? * Size of opportunities – What is the average deal size or total Average Contract Value (ACV)? * Win rate on opportunitie...


As cyber threats become ever more complex, the pressure on IT and security managers to have the right endpoint solution in place has also grown. However, the endpoint security marketplace has become congested with many different solutions, and is so full of indefensible marketing claims that making ...


Providing cloud-based solutions means security is always a concern. For Stuttgart-based Nextcloud, they doubled-down and made security an integral part of their entire business strategy. Nextcloud differentiates from other online file sync and collaboration technology solutions by focusing on securi...


IT’S THE YEAR OF AI Suddenly AI seems to be everywhere. Alexa, Siri, and other virtual personal assistants help us organize and track information. Facebook and Google automatically tag people in the photos we upload. And our smart homes start the coffee when we get out of bed and turn up the thermo...


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: • Marketer and consumer attitudes toward engagement and th...


Are you ready to manage truly omnichannel marketing initiatives in 2019 and beyond? With the emergence of devices like the Amazon Echo, the Apple Smartwatch, and smart wearables in the consumer market and workplace, digital marketers are at a crossroads. As we move into 2019, marketers have two opti...


What this guide will do for you. What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? We'll examine five massive gaps that could be costing you time, customers, top-line growth, and profit. And we'll show you how to transform your business by clos...


Headless content management opens up a world of opportunity for marketers, but how can you share that vision with your CMO? Your CMO already knows the value of omnichannel marketing. The prospect of offering a seamless customer experience across channels is a tantalizing one—even for the most tradit...


DIGITAL TRANSFORMATION (DX) IS A REQUIREMENT FOR SUCCESS In today’s competitive environment, it’s more important than ever to find innovative ways to grow your business. And studies show that adopting a digital mindset is a key requirement to ensure this growth: Companies that engage in digital tran...


Marketing has experienced a fundamental shift recently. Techniques and thinking that worked for 50 years have grown stale, with the lone surviving tenet: the customer is always right. Business success is now directly related to how closely we listen to the customer. Marketing organizations are under...


Voici ce que ce guide peut faire pour vous. Quelles lacunes commerciales et marketing tentez-vous de justifier ? Comment affectent-elles votre capacité à atteindre vos objectifs ? Nous étudierons cinq grandes lacunes susceptibles de vous coûter du temps, des clients, du chiffre d’affaires et des bén...


With customer-centricity a key priority for marketers from all industries, organizations need to change the way that they communicate with consumers – to move from campaigns to customer journeys and then towards Customer Journey Optimization. However, when half of marketers surveyed in 2016 consider...


Five steps to getting more value from your data and analytical investments Let’s face it. Getting answers to business questions that change each day, and using data that changes even more often, is not easy. If it were, every decision would be data driven and no organization would struggle to know t...


Is the “holy grail” of digital marketing a myth anymore? It’s been the elusive grand prize of marketing for decades. A digital marketing program that produces customer experiences, each of which checks these boxes: ⚫Right Time ⚫Right Place ⚫Right Message ⚫Right Customer It’s the realization of true ...


Effects of leaving a bad review If you’ve ever ordered your morning coffee and felt uninspired by the request to participate in an online survey or leave a social review regarding your experience, you’ve probably didn’t have a particularly noteworthy experience. If you’re willing to take time out of...


C’est un refrain que nous entendons depuis quelque temps déjà : les marketeurs doivent avoir voix au chapitre du chiffre d’affaires. Mais comment s’y prendre ? Il s’agit de prouver (et d’améliorer) la contribution du marketing aux résultats financiers à l’aide des indicateurs pertinents. Le marketin...


How interactive webinars differentiate your brand and win moments of trust at every stage of the buyer’s journey The empowered B2B buyer is neither concerned with how your organization is structured and who’s responsible for the content on your website, nor are they interested in talking with a sale...


Le graal du marketing digital relève-t-il toujours du mythe? Les marketeurs en rêvaient depuis des années. Cette récompense ultime qui semblait hors d’atteinte, c’est un programme de marketing digital permettant de produire systématiquement des expériences client selon les critères suivants : * Le ...