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Consumers across every sector of the economy simply expect to do business digitally. The organisations that cannot meet these demands will rapidly lose ground to the competition and see revenues shrink. So what can your business do to keep up with the pace of change and meet the needs of the market?


No one wants to be viewed as just an IP address, a theoretical profile, a demographic segment, or other vaguely defined term. We all want to be treated as individuals. And as consumers, we’re more likely to want to interact with a company that sees us as human—not a random collection of devices. Th...


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: • Marketer and consumer attitudes toward engagement and th...


By understanding user needs and carefully considering business opportunities you’re more likely to succeed at digital product growth. Growth should be thought of at the beginning of the product design; it should be considered as part of the core product features. On an enterprise level, growth can b...


With customer-centricity a key priority for marketers from all industries, organizations need to change the way that they communicate with consumers – to move from campaigns to customer journeys and then towards Customer Journey Optimization. However, when half of marketers surveyed in 2016 consider...


Online marketplaces provide superior convenience, access to a vast array of products, and the ability to comparison shop with ease. Having been fully embraced by consumers, online marketplaces are growing rapidly—and are projected to keep growing at an exponential rate. According to a Forrester Rese...


Vetted Third-Party Service Providers Facilitate The Creation Of Individidualized Business Network Fabrics Customers rely on personal value ecosystems - the set of digitally connected products and services that individuals combine to help satisfy their needs and desires. Similarly, every company delv...