At a time when customer trust is low, economic uncertainty is on the rise, and the pace of change continues to accelerate, business transparency can build loyalty with customers, distributors, retailers, and employees; help manage risk and reputation; and establish ethical and sustainable supply chains. The movement toward transparency—operating in a way that make it easy to see what actions are being performed and to understand how money is being spent across the organization—is being driven by increasing customer concerns about the ethics of business and by the competitive advantages that transparency can bring to an organization.