Disruptive technologies are forcing companies to react to stay ahead of the change. Businesses that create exceptional customer experiences can set themselves apart from their competitors, especially in the mid-market.

Customer experience (CX) experts from McKinsey believe businesses using advanced analytics can gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to 10%, and reduce costs by 15 to 25% within two or three years.

According to Gartner, 89% of companies now compete primarily on customer experience. Across all businesses, 72% say improving customer experience is their top priority.
However, according to Bain: “What’s even more amazing is 80% of companies believe they deliver “super experiences,” but only 8% of their customers agree.” So how does a mid-market company ensure the same consistent experience for customers on every platform?

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