As consumer products companies continue to adapt to the digital economy, they are looking for new and more efficient ways to drive revenue, identify and attract new consumers, and improve the consumer experience. Companies of all sizes are moving to become “intelligent enterprises,” and many midsize consumer products companies are looking to leverage digital transformation to get ahead of larger competitors.

The current competitive environment is far friendlier to smaller businesses than at almost any other point in the past. These companies represent a significant percentage of the overall industry growth. Many of these smaller businesses are leveraging digital supply chain capabilities that are central to their business models. 

To learn more about how midsize companies can adapt, IDC conducted a research study, sponsored by SAP. Read on to discover the findings for the consumer products respondents of the survey.