If you’re an enterprise class marketing organization, adding a new silo of activity and measurement just doesn't make sense.

It’s like trying to score a touchdown from the 20 yard line – destined to fail. The problem is that you can’t undo the harm done once you already implement an ABM strategy without the proper due diligence, likely ending up investing double the resources to achieve the same goal.

Discover the factors that determine whether you create a solid ABM-focused foundation geared towards long-term enterprise success, with MRP’s latest whitepaper.