The Guide to Conversational ABM

Drift and Demandbase are joining forces to revolutionize the way businesses do account based marketing (ABM).

In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When you’re finished reading, you’ll come away with a step-by-step set of instructions for implementing a conversational ABM game plan for your business.

What you’ll learn:

  • How do you identify companies that are both a good fit for your product and ready to buy?
  • How do you segment those companies in a meaningful way?
  • How do you craft personalized marketing messages to send to those companies?
  • Once you succeed in getting people from those companies to visit your website, how do you engage with them and facilitate their journey through your sales funnel?


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