The Curse of Hyper-Personalisation

Personalised content is proving an effective way to gain consumer trust and loyalty. A recent survey found that half of customers would use a retailer again if it presented them with personalised offers on right away. But storing and processing the amount of data needed to personalise your marketing approach is a mountain to climb – especially when you figure in the processes involved at scale.

In this guide, learn how to store the large amounts of data required, upskilling your team and retaining customer interest.


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