Rethinking Your ABM Program: 6 Key Areas for Success
Despite the growing popularity of account-based marketing (ABM), many companies are struggling to implement a successful ABM program. For B2B marketers rethinking their ABM efforts, it is helpful to first break down the challenge into 6 key areas.
InsightBrief have curated a recommended reading list spanning each of these areas to help you and your team address 12 key questions to help make a success of your ABM program.
N. Rich and researchHQ
