Marketing Needs Deeper Insights and Customer Trust

Data is central to the marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. This guide addresses data ethics and management in your organization.

Marketing’s top priority is to enforce technologies enabling real-time data insights to drive instant, personalized CX. Meanwhile, only 30% of CMOs say they have data visualization dashboards to analyze specific sets of data.


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