Boost revenue with marketing and sales collaboration strategies

Businesses are 67% better at closing deals when their marketing and sales teams work better together. As buyers gain access to more information and research, it’s vital that sales departments are empowered with the right information, and that both teams know exactly when the handover between marketing and sales will occur. Marketers have to prepare the sales team with the necessary information and content to continue to add value to existing relationships with leads. If these two teams aren’t on the same page, the buyer’s journey is bound to be rocky.

This guide explores the key steps needed to align marketing and sales teams, set common goals and drive revenue.