When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any eCommerce startup is to get as many eyes as possible off the competition and onto their brand.
But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase.
The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
This guide explores how to boost future sales, repeat purchases, and customer value