Guide: Call Tracking 101

Advertising your practice before call tracking software existed was like shooting arrows in the dark and hoping you’d hit your target. When potential clients would call, law firms would simply ask, “How’d you hear about us?”  

Fortunately, call tracking has come a long way since those days, and has become the backbone of marketing attribution and proving ROI.

Now, law firms can use call tracking to bridge the attribution gap between offline and online conversions and see which marketing ads, emails, billboards, or social media posts make their phones ring (and texts ping).


What you'll learn in this guide:

  • Why you need to track inbound calls, chats, and texts.
  • How call tracking software works.
  • What are the most important call tracking features.
  • How to choose a call tracking provider.

CallRail

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