An advertiser’s guide to higher return on ad spend

For many marketing teams, constantly checking ad campaigns to see if budgets have been spent and if goals have been reached is a routine occurrence. With so many channels, data silos, complicated budgets, and multiple creative variations, managing and making the most of your advertising resources is a huge challenge. In fact, marketers waste more than 25 percent of their budgets on the wrong channels and strategies, according to Rakuten Marketing.

With the help of Adobe Sensei across the entire Adobe Advertising Cloud suite, better advertising planning, forecasting, optimization, and experiences are within your reach.


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