2020 B2B Marketing Trends Report: Brand, Content and Sales-Marketing Alignment

To cut through the noise and find out what the best B2B marketers are doing today, ON24 and NetLine sat down with leading marketing experts to discuss the lessons they’ve learned and the tips they’ve found along the way.

The topics covered include brand building, using one-off events for evergreen digital experiences and building up the marketing/sales relationship. Here are a few key highlights:

  • Marketers must not forget the importance of brand building
  • Events should not be just a single moment in time
  • Strengthening relationships with sales lead to long-term payoffs


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