Now more than ever, how your employees treat and interact with your customers matters. More than half of Americans have scrapped a planned purchase because of bad service, and one-third say they’ll consider switching companies after just one experience of poor service. But if customer service isn’t your strong point or you’re looking to improve, don’t worry—there are steps you can take!

Download this strategic guide and learn a few simple things you can do to promote a positive customer experience, including:

• Training your employees how to genuinely listen to customers

• Forming a long-lasting connection/relationship

• Earning the advocacy of customers