Wholesale distribution companies need to evolve. In the USA, Velocity Holding Company filed for chapter 11 with liabilities of more than $100 million. In the UK, Palmer and Harvey, one of the country’s largest wholesalers went into administration nearly a century after its founding. Whereas, Amazon Logistics revenues surged to $6.4 billion, up 34% year on year.

This paper uses Porter’s Five Forces Framework to describe the competitive landscape of the wholesale distribution industry, focusing on the microenvironment. Companies today also need to consider changes within the macro-environment as well.

What wholesale distributors cannot do is take the strategic option of “do nothing.” Download this white paper to discover your new strategic direction.