What is payment experience?
Payment experience is the combination of customer touchpoints that lead to a payment taking place. The sum of all these touchpoints will contribute to the customer’s overall perception of your brand.
As mentioned above, payment experience can shape brand perception and even buying behaviours. A poor payment experience can cause voluntary and involuntary churn, as well as causing potential customers to abandon the checkout process. This is even more relevant for businesses who rely on recurring payments.
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