As modern CFOs move beyond accounting to become business performance leaders, the awareness of missed opportunities caused by static planning processes has escalated. CFOs who fail to guide their companies with active planning processes are seeing negative impacts on their organisations’ ability to capture profit and grow.

Active planning requires a cultural shift, experts noted, but the rewards make it worth the effort. The key to successfully transitioning to an active planning model is thoughtful change management, where all parties understand the value of centralised planning tools and how they can contribute. 

The true payoff of active planning is realised when everyone is working together on a continuously updated plan that incorporates fresh, valuable, and trusted data.