Making a payment is the final step in a complex buyer journey; it’s the difference between intent and revenue, between lost opportunity and conversion. Understanding which payment methods your buyers can access, and which they feel comfortable with, will impact how many of them you manage to get over the line.
Whether you’re billing customers by subscription, through invoices or through instalment plans, Preference matters. Here at GoCardless, we consider it as one of Eight Payment Dimensions that drive your business success, alongside Coverage, Conversion, Churn, Cost, Success, Visibility and Cash flow.
This is the first in a series of reports which look at those Eight Dimensions, how they impact your success – and what you can do to influence them.
Download now so you can find out more about the Dimensions, and why we think they’re important.