When it comes to selecting advisory firms, prospective clients seem choosier than ever.

In a crowded industry, it is more important than ever to set yourself apart about who you serve, what you offer, and why it's valuable.

Download Advisor Value Propositions: How Advisors Showcase Their Value to Investors—and What Investors Secretly Think:

• Learn what top firms are saying, which messages actually resonate with investors—and which may fall flat.
• Get actionable information about investors’ favorite word choices, preferred information sources, social media usage and tips for putting the data to work in your own firm.