The world of paying for goods and services is changing dramatically. What was once an anonymous, transactional experience predicated merely on convenience and cash is changing into a more personal, deeper relationship between a brand, a store, and a customer.
Technology is the critical lever to help brands demonstrate caring for their customers. Whether you are a pure-play eCommerce retailer or a brick-and mortar one, technology will enable you to, paradoxically, establish a more human relationship with your customers. Personalized offers, valuable content, and an endless stockroom tailored to the customer are all achieved through technology. Technology can amplify the core human elements of retail and the way by which efficient retail processes can be achieved, further delighting the customer.
The aim of this guide is to introduce a new way of thinking and then offer a prescription for how to create not only change but recommendations regarding the capability of responding to change flexibly in your organization. The best retailers are the ones that embrace change. It’s time to make this work for your company as well.