B2B customers are changing the world of eCommerce. Some call it
the “Amazon Effect,” but today’s B2B buyers are used to stunning digital
experiences before, during, and long after the moment of sale. They
expect seamless, omnichannel experiences, accurate and detailed
product inventory information, one-click purchasing, and 24/7 selfservice
access.

How do you bring this to life for your organization? Key areas of focus
include building and executing an omnichannel strategy, modifying
sales models, and integrating content and commerce.