The Platform Economy Serving Sellers Is The Key To Success

Platform businesses are reshaping our economy by dramatically improving ecosystem collaboration and disrupting entire markets through the task of seamlessly connecting buyers and sellers.

Executives implementing platform or marketplace business strategies find that payments and the processes that surround the exchange of value on the platform can become a quagmire. To pull off great platform user experiences, platform executives must take the path of empowering sellers and overhauling processes that create friction, beginning with seller onboarding all the way through to seller reporting and analytics.

In April 2018, Stripe commissioned Forrester Consulting to evaluate the challenges both online platforms and the sellers who use them face, as well as the solutions they seek to succeed in the platform economy.


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