If you sell products online, you no doubt advertise on Google.

Maybe you invest in Google Search and Shopping, with a little Display and YouTube advertising thrown in. Or perhaps you leverage local advertising options to help promote curbside pickup and other online-to-offline services. What many sellers still lack, however, is a comprehensive Google strategy — one that makes the most of new and emerging options for maximising conversions.

In this eBook, we break down the three key pillars all brands and retailers will need to master to stay ahead in the months and years to come.