This report examines how organizations – especially large ones – approach replatforming their ecommerce platform by addressing these key questions: Which phases can be distinguished in a replatforming project? What are the best practices in each step? Where do companies succeed or fail in the process?

This research focuses on large and complex ecommerce deployments that involve multiple systems for product information management (PIM), customer relationship management (CRM), digital asset management (DAM), enterprise resource planning (ERP), and so on. To gain a better understanding of the do’s and don’ts of replatforming, SAP conducted a literature study and interviewed ten ecommerce end-responsible professionals and consultant.