It’s clear that the retail industry is going through a transformational period that has many scaling back physical operations, but despite the news, people still want to shop in stores. According to the U.S. Census Bureau, in a $5 trillion US retail economy, ecommerce sales only make up some eight percent of that annual revenue. Digital commerce continues to disrupt retailing like nothing has before, but as our studies show the majority of retail transactions still occur in brick-and-mortar stores.

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