If you have a successful B2B organization, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales. Global B2B eCommerce sales are projected to reach $6.6 trillion by 2020.
But many B2B companies don’t have any eCommerce presence at all. Nearly 60 percent of B2B manufacturers surveyed don’t have a webstore.2 And businesses with a long and successful history offline may hesitate to try something new. Costs may also be a concern.
The bottom line? eCommerce is still a major opportunity for B2B companies.
This eBook looks at how three offline businesses invested in eCommerce and won big.