What is omnichannel commerce? If you sell through marketplaces like Amazon or Alibaba or through stores, distributors, or resellers as well as through your own website and mobile apps, you are an omnichannel business. Omnichannel selling can be complicated. Customers’ buying experience can easily become fragmented and inconsistent — and when that happens, they’re hesitant to buy. To succeed, manufacturers must deliver what buyers are looking for: a fully integrated and seamless experience across all channels and devices.
This eBook looks at how you can meet buyers where they are in the moment and effectively manage that experience across all your channels