As consumers adjust to life under lockdown, one thing’s certain — consumer shopping behaviour has changed dramatically. Whether it’s embracing home DIY, taking up gardening, introducing a lunchtime yoga class or learning the hard way that home manicures don’t always go to plan — consumers are turning to online and digital channels to source products and advice to suit their new lifestyles.
With more of us online than ever before, now’s the time for brands and retailers to invest in their online marketing and selling capabilities. Consumer opinions formed during this unprecedented time may shape shopping behaviour for years to come. And in order to stay competitive, brands and consumers need to reach these consumers right now.
Read our latest infographic for five consumer shopping trends you need to be aware of to have a fighting chance of staying front of mind for shoppers today.