In the ‘good old days’ you took your consumer by the hand on a journey through a carefully mapped out path, all the way from product search, through comparison and consideration right through to purchase.
In today’s digital world, the consumer has broken free from your guiding hand and driven off at speed in a sports car. No longer sitting around waiting to be fed advertising, customers are racing between devices and touch points, seeking out whatever information they want, whenever they want it.
As a marketer, you need to be in the right place at the right time, just to keep up.
A great demand-side platform (DSP) partner can help you do this. Ensuring that the partner you select will improve rather than aggravate the complexity of the situation is crucial. When selecting a DSP partner it’s too easy to be taken for a ride in the wrong direction, resulting in money being poorly spent or wasted.
With our essential DSP checklist, you’ll have the confidence to make the right decision.