Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries, forcing companies to completely rethink the way they go to market and engage with their customers.

Without the ability to rely on their historical pricing, product, or operational advantages, B2B companies are now turning to highly personalized and seamless experiences to stand out from the crowd. B2B leaders see digital commerce as key to crafting winning experiences and achieving their strategic goals in this new business environment.

To deliver against such ambitious goals, B2B companies require a next generation commerce solution that addresses current needs and customers, but also one that will grow and evolve as market dynamics continue to change. This need for immediate functionality and long-term flexibility is apparent in a commissioned study conducted by Forrester Consulting on behalf of Magento.