Why headless holds the key to IoT marketing

The internet is no longer accessed on desktops, laptops, smartphones, and tablets alone. Even connected TVs are old news. As we venture into 2019, smart speakers, smarter glasses, and intelligent beacons in retail stores are changing the way consumers live, work, and relax.

As the consumer’s attention continues to fragment across these different channels, what’s a marketer to do? IoT devices like smart speakers and smart phones
are taking the consumer market by storm. With a headless CMS, marketers can harness this momentum instead of being swept away by it.


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