A large number of businesses today see cloud-based applications as an effective way to optimize IT costs, by leveraging their pay- as-you-go model. They also recognize that the traditional model of centrally provisioned IT may not be agile enough to meet rapidly changing customer needs. Companies have been astute enough to liberalize IT deployment and management, so that departments can take the initiative and have their own cloud developments.

Today, cloud-based platforms are used to manage diverse departmental needs such as project management, notification systems, data sharing and collaboration.