Marketers today have access to a variety of technology solutions that can be used to create a great customer experience. We have more tools at our fingertips today than would have been fathomable less than a decade ago. But are we actually getting better results?

To answer that question, we’ve compared the practices of the top-performing marketers that achieved their goals with those who have fallen behind. Top performers market everywhere customers are. They provide more content on more channels, allowing each buyer to engage on their own terms.

To understand the state of B2B marketing and how marketers are creating online experiences, Heinz Marketing, Market2Marketers and ON24 conducted an online survey in January 2020 of 137 B2B marketing professionals across various roles, industries and organization sizes.