Webcasts & Virtual Events - 2019 Benchmark Report

Virtual Events and Webcasts help marketers, event planners, and corporate communicators extend their reach, drive engagement, and maximize ROI.

These tactics are used throughout the buyer's journey to better nurture prospects, generate leads, and provide best practices to buyers postpurchase. Additionally, Webcasts and Virtual Events are used to reach and engage employees, enable sales teams, and educate both internal and external audiences.

In this report we will take a look at Intrado Studio, Intrado Digital Media's Webcasting & Streaming and Virtual Events platform, to provide relevant attendance and engagement analysis to enable improved programming.

This study was conducted by Intrado Digital Media to better guide our customers with best practices learned from our findings of Webcast and Virtual Events performance.


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