Ecommerce businesses are now in the fortunate position of being able to finetune their strategies using the lessons of the past year, picking and choosing the best of the tactics that worked – and, after tuning into The Debunk, disregarding myths that might have steered them away from maximum impact before.

We got to the bottom of these commonly believed ecommerce myths in our latest Adobe Chats series, The Debunk. Experts and thought leaders from big brands like LinkedIn, Ocado, Nando’s and Ogilvy joined us to discuss and debate the industry wisdom we take for granted – and offer tried and tested advice on what brands might be getting wrong.

Scroll on to discover the key takeaways at a glance.