An advanced eCommerce experience should feel good. It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible.

To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle.

You’ll need to create content and shopping experiences for different customer types. And you’ll need to keep analyzing customer behavior and evolving your customer experience until you get it right.

This eBook identifies the essential eCommerce features you need to create an irresistible experience at all stages of the customer journey.