Having a static web storefront isn’t enough these days.

To drive revenue and margin growth, companies must deliver an optimum customer experience that is consistent across all points of contact, from sales rep to self-serve channel, and enable buyers to move fluidly between the two if necessary.

In this report, Ventana Research explains:

• What effective digital commerce looks like now
• How to blend old- and new-school selling approaches
• How to fully monetize your digital commerce strategy