Your clients today are facing a rising tide of data. In fact, IDC predicts that by 2023, 103 trillion gigabytes of “new” data will be created. And given that 86% of the 33 trillion gigabytes created in 2018 was replicated data, organizations everywhere will probably struggle with a lot of duplication.

Ineffectively managing large, growing, unruly, and (often) duplicated datasets hampers your clients’ digital transformation efforts. Effective data management enables them to join what IDC describes as the ranks of the digitally directed, while ad hoc or poor data management renders them digitally distraught.

What drives effective data management? And how can you help your clients ensure they succeed in their digital transformation efforts?