At forward-thinking companies around the globe, data science and analytics are upending the old way of doing things. As the stories in this book illustrate, businesses are marketing, buying, selling, and improving operations in ways that simply were not possible a few years ago. A few are even transforming data science into a profit center by building data-powered tools directly into customer offerings. The business case for advanced analytics has never been greater. And advanced insights have never been more accessible — even to those without a formal data science background.