Customers within banking and investment are expecting more personalized experiences

83.9% of banking and investment organizations agree CX offers a competitive edge and 60.9% consider it a primary differentiator, yet just 17.4% say CX forms a crucial part of their organizational strategy. Findings from the latest Banking and Investment Guide to the 2020 Global Customer Experience Benchmarking Report show a significant gap between top performers and their industry peers.

How does your organization compare?

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