eCommerce is booming in the UK, and is set to near the £175 billion barrier this year. Thanks to increasingly busy lifestyles, coupled with longer working and commuting hours, it’s perhaps no wonder that UK consumers are swapping walks on the high street with browsing online.

However, with so many brands competing for attention, even with the market expanding year-on-year, how do online retailers satisfy consumers in the UK, and give them the best possible experience?

Magento spoke to online shoppers across 15 countries to understand what the biggest demands are, in terms of service offering, environmental messaging and automation. This report summarises UK consumer responses, and offers comparisons in how the market differs from its international peers, offering online retailers insights into localisation relating to payment offerings, messaging and proposition.