The world of data protection is ever changing. ESG recently completed research that identified and quantified several fundamental trends occurring in the market today, with cloud adoption and data reuse as key highlights. Data protection remains a top priority for IT leaders as they modernize data protection processes while still facing service level and cost challenges. The use of secondary copies in a self-service fashion is low, but early adopters are realizing significant improvements in development quality and speed and efficacy of analysis - 

-    73% of surveyed respondents rate data protection modernization as a top-five IT priority in the next 12 months.
-    Respondents indicated that high storage costs was their number one data protection challenge.
-    Two thirds (66%) of respondents want to consume object storage on-premises, or at least have that option.