SAS provides a multichannel marketing hub for B2C marketers that supports the delivery of individualized, contextually relevant brand experiences to their customers. SAS commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Customer Intelligence 360. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Customer Intelligence 360 on their organizations.