The Top 10 Payoffs Of AI-Powered Lead Follow-Up

When B2B companies effectively follow up with inbound leads, it has a massive impact on lead conversion — and ultimately revenue. However, leads are often neglected, with 38% of businesses not responding to inbound leads at all, according to the 2017 Sales Effectiveness Report.
The report also shows that the speed of following up with leads is a challenge. Of those that did engage leads, 63% give up too easily after one or two contact attempts. The report conclusion is that human sales teams selectively contact leads and delay following up quickly.

 Digital
Leads, Sales, Marketing, AI

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