The shop never stops: Consumer preferences report

When consumer behaviour changes, it’s often by slow degrees. As society adapts to new services or technologies, our preferences and expectations evolve over years or even decades – often with younger generations leading the way.

Yet change can also be accelerated. And when a global event like 2020’s Covid-19 pandemic comes along; existing or nascent consumer trends can be sped up in a moment along with buyer behaviours and expectations.


Share content on email