Online shopping preferences have changed since the start of the Covid-19 pandemic. A majority of consumers are shopping online more, and they’re increasingly likely to compare one merchant’s website against another and abandon their carts in search of better deals and an easier buying experience. Clear pricing, display and descriptions, as well as a fast and simple user experience, are no longer simply nice to have, but essential requirements for consumers. Purchase influencers like free delivery and returns, personalisation, competitive pricing, and an ad-free experience without interruptions continue to encourage repeat visits and higher spend.
This report shows how global consumers' online shopping behaviours changed over the past 12 months and how Covid-19 pandemic accelerated trends, gave rise to new preferences that merchants must quickly adapt to in order to stay competitive.