While digital transformation is at the top of the strategic agenda for many organizations, 69% of companies are unable to provide a comprehensive, single view of the customer. One of the main reasons for this disconnect is most organizations fail to understand the core data management elements that serve as the foundation that allows companies to maximize the potential of real-time data for making faster, smarter decisions.
To get to the meaning, look to the roots: data management. Though unseen by most consumers, data management is vital to bringing quality data to the organization.
From integrating data sources to delivering data to users, and from cleansing data for use to providing consistency through master and reference data, your business will only grow and thrive with strong data management roots.