Today’s customers want personalized content and product recommendations. This kind of one-to-one approach to the customer journey is driving intelligent commerce, and it’s becoming a key characteristic of today’s most successful merchants.
A great example of this approach is shopping on Amazon. Depending on what you do on the site, you’ll see highly rated recommendations, “also bought” recommendations, “also viewed” recommendations, and more. This strategy is so successful that Amazon generates at least 35 percent of its revenues from recommendations. Customer expectations are also being set outside of their shopping experience—Netflix, for example, delivers hand-crafted content recommendations and “binge-worthy” suggestions to viewers.
This eBook provides an overview of the technology behind product recommendations and of how to choose the right solution for your business.